(866) 747-4707

Remnant Radio Advertising
That Saves You Money

Unlock the potential of remnant radio advertising to maximize your marketing budget. By purchasing unsold ad slots at significantly reduced rates, you can achieve substantial savings—up to 90% on prime advertising positions.

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The Radio Audience

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of U.S. adults tune into the radio every week, proving that radio is still an important media channel.

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of total time the U.S. spends listening to AM/FM radio, and ranking #1 compared to other audio sources.

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of AM/FM radio listeners have considered buying a product or service after hearing an ad on the radio.

The Berk Marketing Difference

Berk Marketing places millions of dollars in radio ad spots throughout the country and our media buyers are constantly negotiating radio ad costs so that we can offer our clients the lowest radio ad rates possible.
We give our clients access to proven and affordable national network exposure through Sirius/XM Satellite radio, and other national radio networks that provide powerful and responsive targeted radio advertising campaigns.

Media
Buying

Target your ideal audience and time ad spots when they are most likely to be tuned in to hear your message.

Full
Production

Our team professionally produces your radio or TV spot including scripting, voiceover work and editing.

Response
Tracking

Monitor all of your advertising so that you can measure their effectiveness and track your ROI.

Our Clients Love Us

"Our company, Term Provider, began working with Berk Marketing in 2011. Around that time, we also decided to feature BIG LOU as our lead agent. With the expertise and creative support of Berk Marketing, we developed a variety of scripts and radio spots centered around Big Lou. Today, our BIG LOU campaign is one of the most recognized ads on SIRIUS XM and pretty much any radio station in America. A testament to the collaboration and success we’ve achieved together. A big thank you from the entire team at BIG LOU!"

Big Lou Insurance

Why Berk Marketing

We have been in the radio business for over 35 Years.

We have an extensive network with the nation’s leading broadcast companies.

We are Radio Marketing Consultant Certified by the Radio Advertising Bureau.

Uncover the Power of Remnant Advertising

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What is Remnant Radio Advertising?

Commercial radio advertising rates are based on supply and demand. The more sought after spots have a natural tendency to be a bit more expensive. Remnant radio advertising is last-minute, unsold inventory of available advertising space. These spots can save your business considerable money while getting you noticed on prime broadcasts. Remnant radio advertising means buying unsold airtime at a fraction of the regular cost. Radio stations often have spots that don’t get filled, instead of going to waste, they’re sold at a discount. Smart businesses use these opportunities to get the same audience reach for much less.

Why Choose Remnant Airtime?

  • Save up to 70% compared to standard radio rates.
  • Reach the same audiences without the premium price tag.
  • Flexible placement across top radio markets nationwide.
  • Perfect for small businesses that want professional advertising on a budget.

    Example: A 30-second ad that normally costs $500 could run for as little as $150 with remnant placement.

How It Works

  1. We monitor stations nationwide for unsold airtime.
  2. We buy spots at discounted rates before they expire.
  3. Your ad is placed in prime stations and markets at a fraction of the cost.

It’s the same airtime, the same listeners, just smarter buying.

Who Benefits from Remnant Radio Ads

  • Local businesses looking to advertise on local radio can stretch their budget with remnant ad space.

  • National brands testing new markets can also advertise on national radio at a lower cost.

  • Agencies managing budgets for multiple clients.

  • We also secure discounted satellite radio advertising spots for clients who want national reach on SiriusXM

  • Entrepreneurs who want maximum exposure without wasting dollars.

Frequently Asked Questions

Q: Are remnant radio ads low quality?

A: Not at all. It’s the exact same airtime, just purchased last-minute at a discount.

Q: Can I pick the exact time my ad runs?

A: With remnant space, you trade flexibility for savings. We target top stations, but exact time slots vary.

Q: How much can I really save?

A: Most clients save between 40% and 70% compared to standard rates.

The Power of
Remnant Radio Advertising

How You Can Buy Remnant Radio Advertising

There are two main ways to go about purchasing remnant radio advertising slots.

  1. You may choose to contact the radio station directly. Some stations will offer you discounts, but most offer through brokers only.
  2. You can access remnant radio advertising by using a professional marketing service.


If you choose to deal directly with the stations sales department be ready for some serious negotiating. It is true that remnant radio ad slots need to be sold as quickly as possible. As a result, they reflect a price reduction. However, sales representatives are trained to try to secure the most money possible. If it is obvious that you are new as purchaser these sales professionals may play hard ball when it comes to price reductions.

It may be much easier for you to pursue the second option of obtaining remnant radio advertising space. This involves enlisting the help of a professional marketing service which specializes in radio. Such a service has access to a barrage of local and nationally syndicated radio stations and spaces. They employee specialist who are trained in securing remnant slots at deep discounts, on stations throughout America.

An adequate marketing services may also aid you in designing an appropriate and successful radio ad. Customized direct response campaigns are what it takes to make buyers aware of your businesses product or services. Buyer awareness is the key to increased sale and profit margins.

There is no doubt that it is a wise choice to buy remnant advertising space. This will greatly promote your business. If you are searching for a professional marketing service consider Berk Marketing Radio & TV. We have a solid relationship with radio stations and networks and offer an abundance of experience. This can lead you to a very good ROI.

Remnant Radio Advertising Can Help Lower Your Direct Response Radio Ad Costs

Often, our clients come to us discouraged by the prices that they have been quoted by radio stations for their direct response radio advertising spots. They come to us for help because they understand that we have access to special pricing for remnant radio advertising spots. Our expertise and experience in the radio and television advertising business can save your company significant expense while helping you achieve the results that you need.

Remnant Radio Advertising Works

In much the same way that hotel rooms and flights are now booked through vendors specializing in unsold or unbooked space, Berk Marketing specializes in remnant advertising space. Many of our clients have been able to save 50% or more on their advertising by utilizing our experience and contacts in the radio industry.

Remnant Radio Advertising is the Way to Go!

Radio advertising is an excellent way to get the word out about your products and services to a large audience, but unless you know how to buy media the right way, radio can be an expensive method of advertising. Commercial radio advertising rates are primarily based on supply and demand. Remnant radio advertising is last minute unsold inventory. Remnant media buys is similar to getting last minute deals on hotel rooms and cruise lines.

In Some Cases Remnant Radio Saves Advertisers 50% Or More On Ad Costs

Berk Marketing has access to local and national remnant inventory. Large radio stations in major markets and nationally syndicated radio programs. We can save you money and develop a customized direct response radio advertising campaign that you can take to the bank. Remnant radio inventory is available in major markets like:

  1. New York
  2. Los Angeles
  3. Chicago
  4. San Francisco
  5. Dallas-Fort Worth
  6. Houston- Galveston
  7. Atlanta
  8. Washington, DC
  9. Philadelphia

You name the radio market, remnant radio ad inventory is available. DO NOT CALL RADIO STATIONS DIRECTLY unless you want to pay rate card (the same as paying sticker price on a new car purchase). To find out more about remnant radio advertising, call Berk Marketing 866-747-4707.

How Much Does Remnant Radio Advertising Cost?

Short answer, it depends. One of the great things about radio advertising is that there are many different options available depending on your budget. At Berk Marketing we are here to help you reach the right audience for your business. We are professional remnant radio advertising brokers at Berk Marketing and provide remnant radio ads at many different costs in many different markets.

Get Started Today

Why pay full price for radio advertising when you don’t have to? With our expertise in remnant airtime, you’ll maximize your budget and still reach the audiences that matter most. Get a Free Rate Quote, call Berk Marketing 866-747-4707.

Book a Free Consultation

Ready to amplify your reach with cost-effective remnant advertising? Fill out our contact form to Get Started today!