FM Radio Advertising
In today’s digital age, traditional FM radio remains a powerful tool for reaching audiences. With AM/FM radio dominating 36% of audio listening time among individuals aged 13 and older, it’s clear that radio advertising is still highly effective.
By leveraging remnant radio advertising, you can access this vast audience at a fraction of the cost, making it a smart choice for businesses looking to maximize their marketing budget.
The AM/FM Radio Audience
of U.S. adults tune into the radio every week, proving that radio is still an important media channel.
of total time the U.S. spends listening to AM/FM radio, and ranking #1 compared to other audio sources.
of AM/FM radio listeners have considered buying a product or service after hearing an ad on the radio.
The Berk Marketing Difference
Berk Marketing places millions of dollars in radio ad spots throughout the country and our media buyers are constantly negotiating radio ad costs so that we can offer our clients the lowest radio ad rates possible.
We give our clients access to proven and affordable national network exposure through Sirius/XM Satellite radio, and other national radio networks that provide powerful and responsive targeted radio advertising campaigns.
Media
Buying
Buying
Target your ideal audience and time ad spots when they are most likely to be tuned in to hear your message.
Full
Production
Production
Our team professionally produces your radio or TV spot including scripting, voiceover work and editing.
Response
Tracking
Tracking
Monitor all of your advertising so that you can measure their effectiveness and track your ROI.
Our Clients Love Us
"Our company, Term Provider, began working with Berk Marketing in 2011. Around that time, we also decided to feature BIG LOU as our lead agent. With the expertise and creative support of Berk Marketing, we developed a variety of scripts and radio spots centered around Big Lou. Today, our BIG LOU campaign is one of the most recognized ads on SIRIUS XM and pretty much any radio station in America. A testament to the collaboration and success we’ve achieved together. A big thank you from the entire team at BIG LOU!"
Why Berk Marketing
We have been in the radio business for over 35 Years.
We have an extensive network with the nation’s leading broadcast companies.
We are Radio Marketing Consultant Certified by the Radio Advertising Bureau.
Uncover the Power of Remnant Advertising
Why AM/FM Radio
AM/FM Radio's Enduring Reach in the Digital Age
For many people born after 1970, FM radio is the only kind of radio they thought existed for a long time. But not until 1978 did FM listeners out-number AM listeners. As soon as music fans heard their favorite songs in FM stereo, the choice was simple. Ever since then, FM has become the domain for Music, while AM is the place for Talk.
But wait, does anyone even listen to FM (or AM) radio anymore? Today, isn’t it all about streaming with Pandora or Spotify, or listening to your own iTunes playlist, or cranking up commercial-free Sirius/XM channels in your car?
Actually, no. As of 2024, AM/FM radio remains the dominant in-car audio source for 70% of American drivers, surpassing streaming services like Pandora and Spotify.
Overall, traditional radio reaches 82% of the U.S. population weekly, with the majority tuning into FM stations.
This enduring popularity underscores FM radio advertising’s effectiveness in reaching large audiences, ensuring its viability for the foreseeable future.
Maximize Your Ad Spend with Targeted Radio Advertising
You might be surprised to learn that, overall, the most listened-to radio format in the U.S. is Country music.
However, while Country dominates in certain regions like the South and Midwest, formats featuring current hits—such as CHR (Contemporary Hit Radio), Hot AC (Hot Adult Contemporary), Urban Contemporary, Rhythmic, and Hip Hop—consistently rank at or near the top nationwide.
These stations play the latest hit songs, often in tight rotation, catering to the preferences of teens and young adults in their 20s and 30s. Examples include KIIS FM and Power 106 in Los Angeles, and Z100 or Hot 97 in New York.
Spanish-language formats have also seen significant growth, especially in markets with large Hispanic populations like Miami, Los Angeles, New York City, Phoenix, and San Diego, where multiple highly rated Spanish radio stations thrive.
Rock formats remain prevalent, offering a variety of styles:Active Rock features the newest, more intense music; Classic Rock and Classic Hits play timeless tracks; and Alternative focuses on modern rock and new wave sounds.
Other music-based formats, such as Smooth Jazz or Soft Hits, continue to attract millions of listeners weekly.
Advertising on these stations remains a cost-effective strategy, especially when you can target specific audiences based on music preferences and local demographics.
Leveraging this targeted approach ensures your ad spend reaches the most relevant listeners, maximizing engagement and return on investment.
Radio Has By Far the Lowest C.P.M of Any Electronic or Digital Media
And Berk Marketing has an even CHEAPER way to get your message out to radio listeners.
You see, most radio stations find themselves with unsold ad slots on any given day, including during PRIMETIME (the hours between 6am and 7pm). The stations would rather get something than nothing for that “disappearing” inventory, and that’s where Berk Marketing’s Remnant Radio Strategy comes in. Every day we stand ready to scoop up as many of those unsold spots as our clients need, and the stations are willing to sell them to us at about half price!
However, the stations won’t sell these “leftover” remnant spots to just anyone who calls and asks for them. The reason is obvious: they are trying to protect their “rate card” and get the most money they can for each spot. Each station also has a team of sales reps trying to make a living off the commissions from selling those spots at the highest rates they can get. So for access to these discounted Talk radio spots, you do need to “know a guy”… and that guy is us!
Just send us a note at Results@BerkMarketing.com, or give us a call at 866-747-4707, and let’s talk about where in the country you want your ads to run. We can quickly estimate the cost of putting together an on-air schedule to test whether radio will work for you and your business. We will even write and record your ad for you, usually for $100 or less! There is no cost or obligation for you to have Berk Marketing create a customized radio advertising plan for you until you decide to give it a try. And it’s an exciting day when those FM radio advertising spots start to run and your phone starts to ring or your website visits start spiking!
Book a Free Consultation
Ready to amplify your reach with cost-effective remnant advertising? Fill out our contact form to Get Started today!